Your Questions About Online Marketing Explained.
What is Online Marketing?
There are many different terms for Online Marketing, including Web Marketing, Internet Marketing, Search Engine Marketing or e-Marketing. Essentially all these terms have the same meaning.
Online Marketing refers to any method of marketing that utilizes the internet to communicate with a particular audience, promote products and services, or stimulate business growth and development.
Examples of Online Marketing methods:
Search Engine Marketing
Search Engine Optimization
Pay Per Click
Social Network Marketing
Directories and Portals
Online Marketing is highly specialized and combines the techniques of marketing communications, information technology and website development .
How can Online Marketing help your business?
Online Marketing is utilized by almost every industry in Jordan. It is fast becoming the world’s most popular method for communicating with targeted markets and promoting products and services.
Benefits of Online Marketing:
Quick and easy distribution of information
Fast response and turn around time
Reduction in human resources
Boosted sales orders or enquiries – eCommerce
Return on investment
Contact Us to find out how Online Marketing can benefit your business.
Seeking Advice on Online Marketing
Online Marketing is a billion dollar industry that is rapidly overtaking more traditional means of advertising.
This is due to:
A rapid growth in the number of internet users
Consumers spending more time and money online
The high number of Jordanians finding the products or services they purchase via a search engine
Improvement in security and systems that combat internet fraud
Increase in consumer trust of online shopping
Many new companies and so called experts are emerging everyday to compete for business in the growing Online Marketing industry. Unfortunately many are grossly lacking in experience and proven results. Ensure the company you employ to service your Online Marketing needs is professional, credible, experienced, well qualified and can demonstrate a history of delivering results.
In some cases IT Consultants, Accountants and Business Coaches will offer advice on Online Marketing. Be very wary of receiving advice from parties that are unqualified and inexperienced in the field. Implementing the wrong type of Online Marketing strategy for our business can be costly to your business.
If your adviser cannot demonstrate top organic listings and search engine rankings for their own company, ask yourself how relevant or beneficial their advice is to you.