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Online Marketing Services

Email Marketing

What is Email Marketing?

Email Marketing is a form of Online Marketing. It utilises email to communicate a particular message to consumers. The term Email Marketing can be used to describe any email sent to current, old or potential customers; however, more specifically, Email Marketing is a method utilised for two main purposes. Firstly, it is used to enhance a business’ relationship with its customer base, both old and current, thereby encouraging customer loyalty, and resulting in repeated business transactions with the customer. Email Marketing is also used to acquire new customers and convince old customers to re-establish their purchasing relationship with the business to increase sales.

Businesses can use Email Marketing to send out newsletters, product updates, event invitations, query responses and more. Virtually any form of communication conceivable can be distributed via Email Marketing. Another Email Marketing technique involves including your business’ advertisements in emails sent by other companies, much like the method used in Affiliate Marketing where your business advertises on other companies’ websites. A combination of email marketing methods, as described, would be complimentary to one another and increase the potential of achieving your Online Marketing goals.



What is the Value of Email Marketing?

Email Marketing is the second most effective form of Online Marketing behind Search Engine Optimisation.

A well executed Email Marketing campaign is not only informative for consumers, but can bring great profit results for your business. Whether you are looking to encourage sales via product promotion, inform customers, invite consumers to events or simply follow up customer service enquiries, Email Marketing is a highly efficient and effective way to meet these needs due to its:

1.    Speed: messages are delivered straight to the recipients’ inboxes, instantly
2.    Reach and Penetration: geographical parameters do not exist with email
3.    Low Cost: messages can be distributed to multiple recipients at the click of the mouse

An Email Marketing campaign’s ROI is highly measurable, as statistics are easy to attain, and read and click-through rates can be comprehensively analysed. Click-throughs from email to website can then be monitored to further measure the actions taken by email recipients. With such in depth analysis of data, a campaign’s cost can easily be compared to campaign results, hence providing a detailed breakdown of the campaign’s ROI.

How does Email Marketing work?

Email Marketing is a several step process, each of which can bring failure to a campaign if incorrectly implemented. Firstly, databases must be grown and maintained. The trend today is to ensure databases are collected via subscriber opt-in methods, where the subscriber consents to receive your email messages. Consent is given when consumers provide their information using an online form, allowing the data to automatically be collected by the database. This significantly reduces the risk of sending unsolicited emails, or “spam”, which is an offence and can attract heavy penalties. It also ensures recipients are interested in the message they receive from you, and that your message is relevant to them, which in turn reduces redundancy, helps to improve efficiency, increases the overall effectiveness of your Email Marketing campaign and is more likely to result in higher ROI for your business. Once the database is established, the actual email message needs to be created. This involves creating an email template and carefully considered message content. Using appropriate marketing and advertising practices will ensure the campaign’s success.

How can MazajNet help?

MazajNet can help you with all the requirements for successful Email Marketing, from database management through template development and content creation. MazajNetMail, MazajNet’s proven Email Marketing System, is the answer to your business’ Email Marketing needs.

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